There are various techniques in qualitative research, each delivering new insights to the consumer's mindset
Focus Group Discussions
Can be the key that opens the door to the world of diverse groups of people.
Skillful moderation of the group discussions elicits valuable information.
In-depth interviews
By inviting a person to talk about a subject, encouraging him or her with the use of the appropriate techniques, their thought processes are expressed, allowing a treasure trove of information to emerge.
Participant Observation
We join and actively participate in the target group's environment thus acquiring first hand experience on the subject of the research.
Focus Group Discussions
Can be the key that opens the door to the world of diverse groups of people.
Skillful moderation of the group discussions elicits valuable information.
In-depth interviews
By inviting a person to talk about a subject, encouraging him or her with the use of the appropriate techniques, their thought processes are expressed, allowing a treasure trove of information to emerge.
Participant Observation
We join and actively participate in the target group's environment thus acquiring first-hand experience on the subject of the research.
Brainstorming
With methods originating in psychology free and open expression is encouraged. The respondents themselves are often amazed at the wealth of ideas they discover that they themselves have.
Desk Research
We research, gather, and synthesize information from published sources of all kinds to produce clear, reliable intelligence that helps businesses understand their market.
Additional Services
Alongside qualitative research, we also provide professional typesetting services using Adobe InDesign. This is particularly useful for preparing polished research reports, academic publications, and bilingual documents that include English and Greek texts — including accurate handling of polytonic (ancient) Greek.